Healthy nutrition: a closer look at logos
Food companies have various ways of indicating that certain products are good for one’s health. Logos for this were introduced in the Netherlands several years ago.
The Choices stamp is an initiative by Unilever, Friesland Foods and Campina. More than one hundred companies now participate in this initiative and many of these companies have products that carry the Choices stamp. The Healthy Choice Clover is an initiative by Albert Heijn. Only the Own-Brand products of this supermarket chain are eligible for the Healthy Choice Clover. Each of these logos is awarded according to their own set of criteria.